Where it all begins. Learn more about our fundamental love of wool, our story and our employees.

Get an inside look at our production – from farm to finished product. Explore our approach to design and our thoughts about animal welfare. Visit our dyehouse in Bredsten and our cutting facility and sewing factory in Lithuania.

Our expertise lies within natural materials. Over the last century – and across four generations – we’ve worked to refine and develop our products while keeping all the natural properties of the fibres completely intact.

Simple routines and small repairs can add years to your clothing. Learn more about our care and repair recommendations here.

The goal is simple: we need to reduce the amount of textile waste and dispose of as little as possible. However, the way to achieve this goal is more complex. Explore how we can help combat textile waste.

Featuring a selection of insights, knowledge and first-hand accounts gathered over years of wear. Explore topics that might inspire your next great adventure, get a closer look at our production and learn lots more about the unique benefits of merino wool.